Champs Sports Opens Revolutionary New Homefield Store in Florida
Champs Sports is reinventing the retail experience for the modern athlete with its new concept, Champs Sports Homefield. Scheduled to open in Pembroke Pines, Florida this weekend (April 22-24), the more than 35,000 square foot store is the largest the company has ever opened.
The Homefield concept is intended to meet the needs of athletes on and off the playing field, with apparel and equipment for the running and training needs of all athletes as well as modern nutritional and recovery products. Beyond the product side, Homefield also offers a variety of experiences for its customers, including a life-size basketball court, a multi-sport court and a Champs Sports Combine digital VR system where they can perform shuttle runs and jumps. verticals to measure their skills.
“At Champs Sports, we are committed to listening to our consumers. We have been part of the athletes’ lives from the start and this new Homefield concept directly meets all their needs,” said Guy Harkless, Senior Vice President and General Manager of Champs Sports and Eastbay. “We know that these needs are constantly changing and therefore we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future.
The interactive experience goes one step further for running enthusiasts, offering a try-on treadmill to help find the perfect pair of running shoes from over 65 performance running styles.
Brands available at Champs Sports Homefield include adidas, New Balance, Nike, Puma and Under Armour, as well as new brands and product categories including Brooks, HOKA, Gaiam Yoga, Hyperice and GNC Health & Nutrition. Brands owned by Foot Locker, Inc., Eastbay Performance, CSG and COZI, are also available.
Champs Sports Homefield Opening Weekend
To celebrate the grand opening of the store this weekend, Champs Sports is offering customers free workout classes in Band Training, HIIT, yoga and basketball, as well as activities including a customizing art station. performance shoes with a local artist, ABSTRK, a gaming lounge, and photo ops, all accompanied by music provided by local DJs. Events and workshops aimed at bringing the community together to celebrate all sports and athletes will continue beyond Homefield’s opening weekend.